John Lewis & Waitrose ran a unique marketing campaign for Christmas 2020. The Give a Little Love campaign raised funds via Text Giving and a bespoke Giving Page for FareShare and Home-Start.
In light of the challenges of 2020, John Lewis and Waitrose were keen to run more than just a normal advertising campaign at Christmas, wanting a really simple way to bring the “Give A Little Love” concept to life by facilitating charity donations to their chosen charities, Home-Start and FareShare.
The campaign was shared across John Lewis and Waitrose’s marketing channels over the Christmas period. Nine Text Giving keywords were created, which allowed for various calls to action in different places (e.g. on TV, in store) to be effectively tracked - as well as a bespoke Giving Page accepting donations by card and PayPal.
John Lewis and Waitrose matched supporters donations to raise as much as possible.
The campaign included 9 Text Giving keywords and a bespoke Giving Page.
Donations were split evenly between chosen charities FareShare and Home-Start.
“Thanks to Donr we were able to create an online and text giving campaign that was fully integrated with the main campaign”
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